|
The glass art market and the economic crisis, the case Andromeda |
|
Friday, 05 December 2008 |
Andromeda opens in the U.S. and in London
In Murano there is also those who go against the crisis. The Andromeda glassware, for example, announced a dismay that leaves the company closed 2008 with a 34 per cent more than in 2007, and to manage the growth in orders last month took a new teacher and two servers. Moreover, has just opened an office in the United States and to open one in London in February.
"There is also another Murano - emphasizes the company - with different strategies that keep alive the tradition in the light of a new vision of enterprise." The company presented last week in the world and with a performance put on stage by Pantakin, Dynamei, the new work of the artist Michela Vianello, which reinterprets the essence and the concept of online time. Dynamei - translated from the greek means "The moments of now" - is a kind of enormous hourglass where sedimented philosophy, science, theology, physics, where you ask questions and seek answers. This time the main theme. The time expressed through the choice of using balls, curves and lines but also numbers - 4, 7, 22 - pointing to theories and concepts of scientific research and western philosophy.
Composed for two thousand balls blown and shaped by hand, the work is 3.20 meters high and weighs 600 kilograms.
"For our company begins a new" humanism "- said Gianluca Vecchi, owner of Andromeda - all forget from where comes the things, instead we want to highlight the fact that behind every item we produce is the man, c 'is the thinking, there is the philosophy, culture, hope, lil dream. This is "Humanism", to give value to those who, in their hands. "
The presentation of Dynamei is the first of a new campaign of thought and communication company. The next April, in fact, another initiative will be presented in Milan. "It is an investment in the future - adds Vecchi - we think that is coming to a rebirth of what makes the man. In this economic crisis so strong people are rediscovering to continue to live. "Thanks to this article made from Notizie da un isoletta |